Ensuring your HTML emails look great and get delivered

Following on the from the launch of the fantastic Email Standards Project on Friday, David Greiner writes a great article on how to cope with HTML email in the here and now:

“Boy what a difference 18 months can make! In my last Vitamin article I was singing the praises of standards based email and encouraging the use of CSS in your email designs. While the browser market has continued to strive for better standards support, a major player in the email industry has unfortunately done the opposite.

With the release of Outlook 2007 earlier this year using the Word rendering engine instead of Internet Explorer, my recommendations just don’t make the cut any more. I’ve decided to revisit my original suggestions and bring them more in line with today’s baseline. I’ve also had a good look at the feedback and comments from the original post. Getting your email to look good is only one piece of the puzzle, so I’ve dedicated the second half of this article to recommendations on how you can improve the chances of your emails actually getting delivered.”

Read the full article here.