Churchill teaches us how not to build web forms

It’s bad enough when forms are over-long and boring, but when a web form is actually completely unusable, frustration is an understatement.

This example of a web form by Churchill (whoops, actual link is https://churchillpet.com/ but beware, the secure certificate is out of date!) shows us the worst example of poor web standards and testing procedures. The form is so confusing and mind-boggling, it is actually impossible to finish it. Take a look at the check boxes to answer the all-important criteria questions:

Now without looking at the source code, is there any way to be absolutely sure whether you are selecting yes or no? Most visitors would be confused.

Admittedly, this was in Firefox. I haven’t checked but I am sure it works fine in IE6 but that is hardly the point - Churchill are one of the big insurance providers and should be considerate about usability and standards. 10% of the market is alot to lose.

I got my new pet insurance elsewhere.