The latest site from Poke London is a redesign and build of their successful offering for Orange from last summer. To promote Glastonbury, Orange are giving away hundreds of free tickets. How do you win? Well, you Spot The Bull of course!

With real live video feeds of a bull in a field, you have to choose which square of the field he will be standing in at 2pm every day, and then winners are selected at random. That little moving image of the bull on your screen from above? It’s actual REAL LIVE VIDEO! Wow. It’s good, go see it.

New additions to the redesigned site are:

1. team play allowing you to win up to 8 tickets per group
2. live multi-cam video streaming from the field
3. real time stats and bull-tracking making the gameplay more strategic

The latest site from Poke London is a redesign and build of their successful offering for Orange from last summer. To promote Glastonbury, Orange are giving away hundreds of free tickets. How do you win? Well, you Spot The Bull of course!

With real live video feeds of a bull in a field, you have to choose which square of the field he will be standing in at 2pm every day, and then winners are selected at random. That little moving image of the bull on your screen from above? It’s actual REAL LIVE VIDEO! Wow. It’s good, go see it.

New additions to the redesigned site are:

1. team play allowing you to win up to 8 tickets per group
2. live multi-cam video streaming from the field
3. real time stats and bull-tracking making the gameplay more strategic

Glue did an amazing piece of interactive work for Adidas last year,

and I thought I would post a demo of it on here (sorry Nick, you were the only head I could find.)

Watch it here or if you like, create your own story here.

Glue did an amazing piece of interactive work for Adidas last year,

and I thought I would post a demo of it on here (sorry Nick, you were the only head I could find.)

Watch it here or if you like, create your own story here.

It’s bloody amazing. Using the track Neon Bible and the lead singer of Arcade Fire, all sorts of magic takes place.
Have a look here…..

It’s bloody amazing. Using the track Neon Bible and the lead singer of Arcade Fire, all sorts of magic takes place.
Have a look here…..

I have had some badly rendered emails appear in my inbox in the past. Regardless of the email client; Outlook, Thunderbird, Hotmail, Gmail and more. Companies like Campaign Monitor & the Email Standards Project should be utterly applauded for their efforts to try and standardise emails in a similar way to web browsers.

However, nothing, and I mean nothing can excuse mistakes like this. Morrisons are a huge UK supermarket and have a 7-figure online budget. They use multiple online agencies to manage their web presence. Presumably (and a little through experience on this one) Morrisons use an agency to send their email marketing. OK so it is wishful thinking for me to imagine they would test in every email client and ensure a readable mail for all the big ones, but you would hope that the email contained something legible.

I have had some badly rendered emails appear in my inbox in the past. Regardless of the email client; Outlook, Thunderbird, Hotmail, Gmail and more. Companies like Campaign Monitor & the Email Standards Project should be utterly applauded for their efforts to try and standardise emails in a similar way to web browsers.

However, nothing, and I mean nothing can excuse mistakes like this. Morrisons are a huge UK supermarket and have a 7-figure online budget. They use multiple online agencies to manage their web presence. Presumably (and a little through experience on this one) Morrisons use an agency to send their email marketing. OK so it is wishful thinking for me to imagine they would test in every email client and ensure a readable mail for all the big ones, but you would hope that the email contained something legible.